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Ad Spend
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Deposit Revenue
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Profit / Loss
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ROAS
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UA Regs
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CP Views
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Conv Rate
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Depositors
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Dep %
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Avg CPI
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Avg CPD
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UA ARPPU
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UA ARPU
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Raid vs Mech Arena
Retention Funnel
Monthly Budget Tracker
Top Countries by Spend & Regs
| Country | Game | Regs | Dep | Dep % | Spend | CPI | CPD |
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Campaign Summary
| Campaign | Game | Regs | Dep | Spend | Revenue | P/L |
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Total Depositors
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D0 Depositors
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Dep Rate
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Avg CPD
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UA ARPPU
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UA ARPU
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Period Spend
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D1 Retention
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D7 Retention
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Depositors by Country
| Country | Game | Depositors | Dep % | D0 | CPD | ARPPU |
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Depositors by Campaign
| Campaign | Game | Depositors | Regs | Dep % | CPD | ARPPU |
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Best Converting Placements for Depositors
| Placement | Campaign | Country | Game | Regs | Dep | Dep % | D0 Dep | CPD | ARPPU | Spend |
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Performance by Country
| Country | Game | Regs | CP Views | Conv % | Dep | Dep % | D1 % | D7 % | D30 % | Tutorial % | Spend | CPI | CPD |
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Campaign Performance
| Campaign | Game | Countries | Placements | Regs | Dep | Spend | Revenue | Profit/Loss | ROAS | Conv % | Dep % | D1 % | D7 % | CPI | CPD | ARPPU | Planned $ |
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Active Placements
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w/ Depositors
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Best CPI
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Best Dep %
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Best Conv %
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All Placements click column header to sort
| Placement | Campaign | Country | Game | Regs ↕ | CP Views ↕ | Conv % ↕ | Dep ↕ | Dep % ↕ | D1 % ↕ | D7 % ↕ | Spend ↕ | CPI ↕ | CPD ↕ | ARPPU ↕ |
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Total Ad Spend
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Deposit Revenue
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Profit / Loss
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ROAS
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By Month
| Month | Spend | Revenue | Profit / Loss | ROAS | Regs | Depositors |
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By Campaign
| Campaign | Spend | Revenue | Profit / Loss | ROAS | Regs | Depositors |
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Ad Spend
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Est. Revenue
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Profit / Loss
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ROAS
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Registrations
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Installs
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Clicks
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Campaigns
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Top Websites / Placement Sources
MSN Traffic Share
Campaigns
| Campaign | Status | Spend | Est. Revenue | Profit/Loss | ROAS | Regs | Installs | CPA | Clicks | CTR |
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Ad / Placement Performance (≤ 31-day ranges only)
| Ad Name | Campaign | Spend | Est. Revenue | Profit/Loss | ROAS | Regs | Clicks | CTR |
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Daily Performance
| Date | Spend | Regs | Installs | Clicks | Impressions | CTR |
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Click ⟳ Sync MediaGo above to pull live data.
Spend
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Revenue
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Profit / Loss
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ROAS
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Conversions
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Clicks
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Impressions
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Avg CPC
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Top Sites / Publishers
Performance Quality
Campaigns
| Campaign | Spend | Revenue | Profit/Loss | ROAS | Conversions | Clicks | CPA |
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Site / Placement Performance
| Site | Spend | Share | Conversions | Clicks | CTR | CPC | CPA |
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Raw Daily Site Rows
| Date | Site | Campaign | Spend | Conversions | Clicks | Impressions | CPC |
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PopIn data loads automatically when this tab opens.
Total Spend
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Total Revenue
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Profit / Loss
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ROAS
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Regs / Installs
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Clicks / Views
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Payers
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Placements
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All Placements — sorted by Spend
| Source | Placement | Campaign | Country | Game | Spend | Revenue | Profit/Loss | ROAS | Regs | Clicks | Payers | CPI/CPC |
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Spend by Platform
ROAS by Platform
Revenue vs Spend by Platform
Spend by Country
ROAS by Country
Revenue vs Spend by Country
Spend Split by Game
Revenue Split by Game
Game Performance Over Time
| Month | Game | Platform | Country | Spend | Revenue | Profit | ROAS | ROI |
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Performance Benchmarks
Set your target thresholds. The Go Game campaign table highlights green / amber / red based on these values.
Data Management
Export your data as JSON to back it up or share with your partner. Import to restore.
Danger Zone
Permanently delete all entries. This cannot be undone.
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Monthly History
| Month | Total Cost | Plarium Rev. | Tracker Rev. | Profit | ROAS | Delta |
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